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Yes, any board or CEO will enjoy a nicely made slide deck or PDF of your proposed strategy, but don’t get lost in the design weeds instead of actually executing on the plan itself.īottom line: it’s about the quality of the content within the plan, not the aesthetic, that will really move the needle. It’s hard to choose a con for this particular example, but to be honest: I don’t think you need to go to this level of design for a marketing plan. It’s sure to blow your potential employers away. Insider tip: if you’re a marketer interviewing for a position at a small business and they ask you to create a sample marketing plan for them, start with Venngage’s resources. I found sections on user personas particularly valuable for organization as well as the competitive research. The PDFs! The design work! The in-depth, step-by-step strategic planning! Venngage did good things for small businesses. Make sure you take these templates with you. Venngage made sure to include a downloadable template for each piece of your marketing strategy, from an introduction and executive plan onward. This may be the most comprehensive marketing plans I’ve ever seen. Marketing Plan Example 2: Venngage’s Comprehensive Marketing Plan Templates However, if the business needs to pivot to a new audience or develops a new offering, BusinessTown can bring you back to the basics. A fully functional and built-out marketing team won’t find much value in this strategy it may not even be useful after one quarter of fully-fledged marketing. Not only should it frame the rest of your marketing plan, but it is also vitally important to create ads and write copy echoing the value prop throughout. Importantly, they lay out the target audience and unique value proposition at the start of the marketing plan. BusinessTown lays out specifics in each channel, from what works best on Facebook and Twitter, to considering advertising in local circulars and on trucks. This marketing plan is comprehensive without being overwhelming. If you’re looking for a simple, easy place to start your marketing, check out this example marketing plan first. This marketing plan walks through purpose, target audience, all the way through to choosing CTAs and measuring results. Marketing Plan Example 1: BusinessTown’s Multichannel Marketing on a BudgetīusinessTown sets out a multichannel marketing plan for Landscape Express, LLC on a $2,000 budget. Then, quickly and strategically correct your plan. If these metrics are pre-defined, you can immediately know when the marketing tactics go off-track or miss the mark. And to make sure you keep turning a profit, you need to build a plan to keep that money coming in.Ī marketing plan will also help focus your team on specific KPIs to track throughout the month or quarter. You know you need to bring in a certain amount of revenue each week or month to keep the lights on and your employees paid. Why does your business need a marketing plan? Whatever you choose to move the needle, that’s your marketing plan! This plan could include giving PDFs and flyers to salespeople, networking with industry heavyweights, or investing in social media advertising.
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For example, if you want to drive 100k in new business this year, you want to align your marketing plan with goals that will drive new customers to your door. Your marketing goal should reflect an overall company goal. These plans typically work closely with sales strategy and are focused on spreading brand awareness, driving conversions, and enabling sales.Ī marketing plan requires a goal and supporting action items to drive results toward accomplishing that goal. We scoured the web for the best marketing plan examples, and we’re sharing the top six, why they work, and what you need to do to adjust each template for your specific business needs.Ī marketing plan is an overview of any efforts your business makes to attract and convert customers. As a past and current employee of tech startups, I’m painfully familiar with the adage “grow or die.” And while 2021 is shaping up to be another tough year for small businesses, we’re here to help you kickstart your growth plan. Each new year means time for a new marketing strategy.